Retail
Retail industry leaders, general discounters, specialty retailers, and convenience stores often use TrendSource services to obtain an objective view of their operational performance, seek competitive insights, measure store level compliance, and, in some cases, to resolve merchandising problems. TrendSource provides business intelligence and merchandising services to leading retail clients.
TrendSource programs include program development, on-going program management, custom web reporting, specialized graphical reports and trending data. In-depth data interpretation and analysis is also available.
Retail mystery shopping programs and other business intelligence gathering projects often include one or more of the following:
- Recognition & Reward – employees, agents, reps, partners, affiliates
- Channel management and optimization
- Merchandising Materials and Product Positioning
- Compliance / Verification Audits
- Digital Photos
- Price Comparison
- Sales Personnel Performance and Effectiveness
- Inventory Measurement
- Floor Sample Conditions
- Competitive Analysis & Comparison
- General Data Collection (customer service, sales efforts, etc.)
- Speed of Service Surveys
- Service and/or Product Quality Measurements
- Phone Evaluations
- Other Customized Measurements
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