industries
'In 2004, the MSPA (Mystery Shopping Providers Association) conducted one of the
first tests to gauge the use and effectiveness of mystery shopping. Over 8.1 million
mystery shops were conducted and the businesses that employed mystery shopping as
a market research technique experienced growth of over 10% on average.'
Marketing and Advertising
Marketing and advertising agencies often engage the services of a mystery shopping
company to help clients gain an objective view of how they are performing, how customers
feel about their shopping experiences, and what major competitors are doing in their
markets. Many of these agencies have chosen to work in tandem with TrendSource to
measure how effectively a promotional campaign is rolled out and supported at the
store and consumer level.
These "shopping" programs for marketing and advertising agencies are customized
to accommodate whatever components clients request including:
- Marketing Verification
- Merchandising Verification
- Customer Intercepts
- Competitive Evaluations
- Rewards & Recognition Programs
- Crew Motivation & Comparative Advantage Evaluations
- And many more…
Brand and Pricing Audits
First impressions create a lasting impression
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Competitive Intelligence
Gaining a competitive edge through knowledge
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